Murmur Murmur Forums

Increasingly at Murmur Research we find ourselves establishing and building relationships with groups of people, whether they be household, work or college-based, in order to move away from the traditional moderator - respondent model and evolve relationships with intelligent, articulate respondents as partners. One of the best value vehicles for enabling this is the online forum. Forums are particularly effective when respondents are intellectually and/or emotionally engaged with an area, whether that be new technology, some forms of finance, gaming... or, as we discovered in 2010, chronic illness.
Our Forums

IKEA Feelings About Home Forum

Respondents discussed feelings about home decorating and DIY, responded to images and advertising for IKEA.

Benecol Cholesterol Forum

In this forum, respondents discussed living with raised cholesterol levels and their perceptions of products and marketing around cholesterol.

Imodium Chronic Diarrhea Forum

This forum was conducted in order to ascertain the impact that chronic diarrhea has on those who suffer from it.

Campus Wallet Trial Forum

(Please note this forum is no longer online) This forum was conducted in order to test emerging technology - contactless payment and NFC via mobile phones - for a major bank, mobile phone company and Transport for London.

The Department for Transport Road Safety Forum

(Please note this forum is no longer online) This forum was conducted in order to gauge parents' and teenagers' reactions to road safety advertising.